Marketing is not only a department
Especially in saas companies and technology start-ups or scale-ups, most important budget needs for marketing. They think they need more marketing activities for reach out more customers. It can be easy for biggest scale-ups or enterprises to make bigger marketing activities or marketing budget. But, Small technology companies should understand marketing is not only a department or one position for making miracle things. Every part of the technology company should also be a part of the marketing activities. But how? Managers and founders can share history, culture, agility of the company for followers and potential customers and new talents. And their vision can be more effective way to communicate with others. People like people stories. And they can share their personal stories and ways for entrepreneurships via social media posts and blogs. Sales team can share new happy customer’s stories and benefits for new potential customers. Also they should be more visible in social ...